Facebook’s new, updated privacy policy goes into effect today in
Britain – and guess what, it’s not good news for anyone who values their
privacy.
There’s only one cast-iron way to ‘opt out’ of the new Terms – don’t use Facebook.
As soon as you sign in to Facebook, you’ve accepted the new terms,
which mean Facebook will scan how you surf the internet (outside
Facebook) and which mobile apps you use, in order to ‘target’
advertising in your feed.
Scarier still, if you tell Facebook where you are (by using the
Nearby Friends feature in the app, for instance), the site will target
recommendations of local bars and restaurants to you.
Facebook announced the measures months ago, but they have only come into force in Europe today.
If you are logged in to Facebook on your phone, or in your internet
browser, the network will automatically track sites you visit, what you
do there, and what you do within apps on your phone.
Facebook offers a link to opt out of all targeted ad-tracking schemes, via an official site – but this relies on individual sites honouring the agreement not to track you and thus isn’t bulletproof.
Facebook now also offers a ‘Privacy Basics‘ page to help you keep track of the site’s privacy policies, and what adverts you see.
You can block some of this tracking using add-ons such as Adblock
Plus – but the safest thing is to stay logged out of Facebook if you
want to avoid being tracked.
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